FRACTIONAL CMO
You didn't start your business to become a marketing manager.
As your fractional CMO, I take the marketing function off your plate. The strategy gets set, the team gets guided, and the plan gets realised. AI-first, from day one.
The founder doing marketing is the most expensive hire.
Your time is the most valuable resource in the business. Marketing is eating too much of it.
You're chasing content calendars. Briefing campaigns you don't have the bandwidth to think through. Building strategies on weekends that gather dust by Tuesday.
Meanwhile, your junior team executes what you tell them. But nobody owns the direction. That gap sits at the top: someone has to set the course.
What a fractional CMO actually does
A fractional CMO is a senior marketing lead who works with your company part-time, usually for six months. You get ten years of experience across brands and disciplines, without the full-time cost, the six-month hiring process, or the risk of a permanent mismatch.
I come in, learn your business, set the strategy, guide the team, and make sure the plan gets built and executed. You stay focused on growth.
The approach is AI-first. AI is built into the strategy work and into the team's daily marketing from the start, so the team keeps working that way after I leave.
Format
Part-time, usually 6 months
Price
On request
The engagement, in detail
- Marketing strategy.Built with the six-phase Strategize method, around your business and its stage of growth.
- Team guidance and day-to-day coaching.Your team gets the senior guidance it needs to execute well, without you in every meeting.
- Strategic oversight and priorities.What matters this month, what can wait, and what should quietly be dropped.
- Stakeholder reporting.Clear, regular updates for founders, boards and investors. No marketing jargon.
- Hands-on where it matters.I step in where a senior hand makes the difference, and give the team room everywhere else.
What changes when you bring in a fractional CMO
- The marketing function is off your plate.
- Your team has the senior guidance it needs to execute well.
- The strategy gets realised, step by step.
- Someone is accountable for marketing performance.
- Your team works with AI as part of its daily routine.
You work with me.
You work with me directly. No pool of consultants, no junior filling in a plan someone else sketched.
I've worked with small businesses, scale-ups and large organisations in Belgium, with marketing teams at every level of maturity and in many sectors. I know what works, and what gets quietly dropped after the first board meeting.
I know the Belgian market, I work in Dutch and English, and my pricing fits the Belgian market.
Is a fractional CMO right for you?
This works well for founders and CEOs of startups and scale-ups who:
- spend too much of their own time on marketing decisions
- have a junior team but no one setting the strategic direction
- want a senior marketing function without a full-time CMO salary
- have a strategy they believe in but struggle to get executed
Frequently asked questions
What is a fractional CMO, and how is it different from an interim marketing manager?
A fractional CMO is a senior marketing lead who works part-time over a longer period, usually six months. An interim marketing manager usually fills a temporary gap at execution level. A fractional CMO owns the strategy, sets the direction and guides the team. The seniority and the scope are different.
What does a six-month engagement include?
Marketing strategy with the six-phase Strategize method, team guidance and coaching, ongoing oversight, stakeholder reporting, and hands-on support where needed. We set the exact scope at the start, based on your team size, marketing maturity and goals.
How is a fractional CMO different from a marketing agency?
With an agency, you still need someone inside who owns the strategy and briefs the work. A fractional CMO is that person. I set the direction, guide the team, roll up my sleeves where it matters, and keep the execution connected to the strategy. Already working with agencies? Then I brief and steer them.
When should a startup bring in a fractional CMO, and when a marketing manager?
When the question is "what do we prioritise, and why?", a fractional CMO fits. When the question is "we have a clear strategy and need more hands", hire a marketing manager. Often, a fractional CMO helps you decide what kind of person to hire next.
What does AI-first mean here?
AI is part of how the strategy is built and how the team works every day: research, content, reporting and planning. The team learns to work that way while I'm there, so it stays after I leave.
How quickly does the marketing come off the founder's plate?
Within the first few weeks, I have a clear picture of where things stand. You feel the difference within the first month. The day-to-day marketing decisions are usually handed over by the end of month two.
Marketing, off your plate.
Spending too much time on marketing and too little on growth? Let's talk.