JUST JANE
References
Clients and projects from ten years of marketing work. Some through agencies, most as Just Jane.
NANA
- Year
- 2026
- Sector
- Software
- Via
- Just Jane
- What I did
- Proposed the website structure and framework based on an SEO and GEO scan, rebuilt the existing design from Readymag to WordPress with Claude Design, and set up email automation and a customer journey dashboard in PostHog.
- Result
- 350 subscribers in week 1.
CIB Group
- Year
- 2025-2026
- Sector
- Real estate
- Via
- Just Jane
- What I did
- Marketing strategy for the group, the parent company of Spotto, RealSmart and Vivo.
Vivo (part of CIB Group)
- Year
- 2025-2026
- Sector
- Real estate education
- Via
- Just Jane
- What I did
- Marketing audit and strategy, with a focus on email marketing in Flexmail and Klaviyo.
RealSmart (part of CIB Group)
- Year
- 2025-2026
- Sector
- Software
- Via
- Just Jane
- What I did
- Full marketing audit, advice on market, growth and strategy, set the KPIs, and building an automation flow.
- Result
- Ongoing.
Creaplan
- Year
- 2025-2026
- Sector
- Events & communication
- Via
- Just Jane
- What I did
- New website, made SEO- and GEO-proof, and an AI way of working with ChatGPT for the team.
Spotto (part of CIB Group)
- Year
- 2024-2025
- Sector
- Real estate
- Via
- Freelance Head of Marketing
- What I did
- Freelance Head of Marketing.
- Result
- Brand awareness up 56%.
Woody
- Year
- 2022-2025
- Sector
- Retail & interior
- Via
- Focus Advertising, later freelance
- What I did
- Digital project manager via Focus Advertising, later freelance for AI implementation. Built a personal marketing dashboard.
- Result
- Web shop sales from €1.2M in 2022 to €2M in 2025 (+67%).
Sack Estate
- Year
- 2024
- Sector
- Real estate
- Via
- Just Jane
- What I did
- Set out the marketing strategy on Meta Ads and implemented it.
- Tools
Douglab
- Year
- 2024
- Sector
- Software
- Via
- Just Jane
- What I did
- Strategize.
Lamett
- Year
- 2022-2024
- Sector
- Retail & interior
- Via
- Focus Advertising
- What I did
- Digital marketing strategy and campaigns on Google Ads, Meta Ads and Pinterest Ads, including social ads that extended a national TV campaign.
Toerisme Vlaanderen
- Year
- 2022-2024
- Sector
- Government & tourism
- Via
- Focus Advertising
- What I did
- Multi-platform digital campaigns: (international) visitors for the Ensor art exhibitions, GPX downloads of cycling routes, and brand awareness of Flanders as a gastronomic destination.
- Tools
- Result
- Bookings up 5x through Facebook and Instagram ads.
Equans
- Year
- 2022-2024
- Sector
- Corporate
- Via
- Focus Advertising
- What I did
- Employer branding campaign on Meta, Google, LinkedIn and Reddit to increase job applications.
Lab9
- Year
- 2022-2024
- Sector
- Retail
- Via
- Focus Advertising
- What I did
- Dedicated landing page and a tool to save up together for a Lab9 gift certificate (with Raccoons), plus a radio spot and a digital campaign.
- Tools
- Result
- Store-opening campaign 2022: 117,824 people reached, 19.6% of the target market, on a €10K budget.
Focus Advertising
- Year
- 2022-2024
- Sector
- Agencies & creative
- Via
- Freelance
- What I did
- Freelance digital project manager.
Wienerberger
- Year
- 2023
- Sector
- Construction
- Via
- Focus Advertising
- What I did
- Digital campaign for new roofing solutions plus an offline brochure, with webinars and events as call to action.
Grafica Design
- Year
- 2023
- Sector
- Agencies & creative
- Via
- Just Jane
- What I did
- First B2B lead-generation campaign on Meta, LinkedIn and Google (Display, Video, Performance Max), measured in GA4.
- Result
- 107,883 professionals reached for €1,273, website visitors +189.5% vs the same period last year, 5 leads.
Colruyt Group
- Year
- 2021
- Sector
- Corporate
- Via
- Freelance
- What I did
- Marketing executive: maintained the Shopify website, built the email flow and ran Meta advertising.
- Result
- Helped launch a ready-to-eat meal delivery service.
Terra Fermenta
- Year
- 2021
- Sector
- Food & lifestyle
- Via
- Just Jane
- What I did
- Strategize.
Enfant Terrible
- Year
- 2021
- Sector
- Agencies & creative
- Via
- Just Jane
- What I did
- Strategize.
Studio Slow
- Year
- 2021
- Sector
- Coaching & services
- Via
- Just Jane
- What I did
- Strategize in a cohort group.
- Result
- Clearer identity and more visibility on social media for a solo entrepreneur.
Luypaert Interieur
- Sector
- Retail & interior
- Via
- Just Jane
- What I did
- Strategize.
Parazaar
- Sector
- Food & lifestyle
- Via
- Just Jane
- What I did
- Strategize.
Coaching Life
- Sector
- Coaching & services
- Via
- Just Jane
- What I did
- Google Ads campaigns.
- Tools
Experience
Novy
- Role
- Employer
- What I did
- My first employer: marketing executive and sales enablement for the international subsidiaries.